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Brand Film | Making the value of your brand understood
A brand film is not about making the product look good. It is about letting the viewer know, within thirty seconds, who you are and why you are worth trusting.
A brand film is often how a brand gets known for the first time — the homepage of a website, a loop playing at an exhibition stand, the opening of a pitch deck, an ad running on social. Any of these can be a viewer’s first contact with the brand.
The hard part of this kind of film is not whether the images look pretty. It is deciding what to leave out. Companies usually want to say too much: the history, the technology, the team, the product lines, the vision. But the viewer has only a few dozen seconds, and saying too much means saying nothing at all. That is where editing earns its keep: deciding what stays, what goes, and in what order it is said.
When a brand film makes sense
- Your website homepage needs a hero film that represents the tone of the brand
- An exhibition or retail space needs content that loops and still makes sense with the sound off
- A pitch or investment approach needs to build trust quickly
- Recruitment needs to show candidates the company culture and working environment
- A rebrand needs a film that sets the new tone
- An anniversary or milestone needs a commemorative film for internal and external use
Common formats and lengths
- 30–60 seconds: social placements and ad slots, with the message focused on a single point
- 90 seconds–2 minutes: the main film on a website, and the most common length
- 3–5 minutes: a full brand story, suited to pitches, investor approaches and internal use
- Mainly landscape 1920×1080; a vertical 1080×1920 version is exported separately for social placements
- Versions for exhibition playback are usually made separately, without voiceover and with larger caption text
Please prepare these materials
The rules for materials are simple. Just follow whichever one of the options below matches what you have:
1. You already have footage
- Upload the original files to Google Drive, then share the folder link with us
- Please put the files in order first — name them in the order you want them to appear (01, 02, 03…). This step saves a great deal of back-and-forth and makes the quote more accurate
- Please send the original files rather than sending them through a messaging app, which compresses them and costs you quality
2. You do not have footage yet
A simple script is enough. You only need to write down three things:
- From which second to which second
- What is on screen
- What text appears
For example:
0–5 sec | Opening shot (for example an aerial of the setting, the entrance, the product itself) | Text: the brand or topic name
5–12 sec | Main content, camera pushing in slowly | Text: the one line you most want people to remember
12–20 sec | Closing shot | Text: contact details or a call to action
It does not need to be beautifully written, just clear. We will use that script to assess how feasible it is and what the scope of work would be.
3. Other things we can look at (not required)
Below are the supporting materials people often have for this kind of video. They are only a reference, not a requirement. Providing your material in either of the two ways above is enough — having these lets us assess things faster, and not having them makes no difference.
- Brand logo (vector files preferred), brand colours and specified typefaces
- The three points you want to get across, ranked by importance
- One or two reference films, with a note on which part of each you like
- Voiceover script or caption text (if already settled)
For anything else, just ask on our official LINE.
How we might approach it
Every project has a different set of materials and a different brief. What is listed below are the approaches commonly used for this kind of video; which of them we actually use, and how far we take them, depends on your material and what you need.
- Structure before editing: we confirm which questions the film needs to answer and in what order, so the direction does not turn out to be wrong halfway through
- Pacing that matches the message: key shots are given time to land and connecting information is compressed, so the film does not run at an even pace with nothing memorable in it
- Caption cards and motion design: key messages are reinforced visually, so the film still reads when watched on mute
- Grading for a consistent look: footage shot over several days on several cameras will not match in colour temperature or brightness, and needs correcting section by section
- Layered sound: the balance between music, voiceover and ambience has a direct effect on how professional the film feels
We do not simply apply a fixed package. We need to see the full picture of the material and the brief first, and only once we have confirmed what can realistically be done do we provide a quotation and a production schedule. That way the price and the delivery date rest on something solid, and you will not get halfway through and find that extras are needed.
What a brand film can do is say what the brand wants to say, clearly and well. Whether someone places an order or applies for a job after watching depends on the product itself and on your media strategy, and we will not dress up a quote with performance claims.
Process
How we work together
Every project is bespoke, so the process starts with “taking a look first”, not with a price.
Send the material or a script
If you have footage, upload it to Google Drive and put it in order; if you do not, send a simple three-point script (from which second to which second / what is on screen / what text appears).
Assessment and quotation
Once we have seen the full picture of the material and the brief, we confirm what can be done and provide a quotation and production schedule.
Production and delivery
We deliver a first cut on the agreed schedule, and export the finished film once the revisions are confirmed. Working days are counted from confirmation of payment.
FAQ
Frequently asked questions
Does a brand film have to use actors or models?
Not necessarily. Many convincing brand films use real staff and real workplaces. Whether you use actors depends on the feeling you want the film to have, not on the size of the budget.
We have no footage, only photographs. Is that workable?
Yes. Photo-based films are a common approach, and camera moves, transitions and motion design can still give them a sense of rhythm. As a working estimate, one photograph runs for about 3 seconds, so a five-minute film corresponds to roughly 100 photographs.
Can you do the edit only, while we handle the shoot ourselves?
Yes, and this is the most common way people work with BoFrame. You supply the footage; we handle the edit, grade, subtitles and sound, and deliver a finished film ready to use.
What if we want changes after the film is finished?
The quote includes an agreed number of revision rounds. Text corrections and small adjustments to segment lengths fall within that. If the whole direction is being redone — replacing the voiceover script, for example, or changing the structure of the film — that needs to be assessed separately.
How long does it take?
An edit-only brand film takes about 10–15 working days, counted from the point where materials and requirements are confirmed. If script planning and motion design are included, the schedule extends further, and we will explain that when quoting.
Thinking about a brand film?
Email us and we will reply with what else we need to know, then move on to assessment and a quote. LINE works too.