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Product & Unboxing | So people finish knowing “is this thing right for me?”
The point of an unboxing video is not to make the product look pretty, but to answer the few questions still unanswered in the viewer's mind.
People who click on an unboxing video are usually already weighing up whether to buy. What they want to know is what a photo cannot show: how big it actually is, how the material feels, whether it operates smoothly, whether there are drawbacks nobody mentions.
So the editing priority for this kind of video is the order and density of the information: put what viewers most want to know at the front, fill in the specifications with title cards, and make the details clear with close-ups. A drawn-out opening or over-flattering shots do the opposite — they cost you the viewer's trust.
These situations are a good fit
- E-commerce listings that need video for the product page
- A brand launching a new product and needing a product introduction video
- Unboxing and review channels that need the editing outsourced
- Crowdfunding projects needing a product explainer video
- Physical shops running a product introduction on loop
- Ad campaigns that need several versions with different angles for testing
Common formats and lengths
- 15–30 seconds: the fast cut for ads and product pages
- 60–90 seconds: a full walk-through of the features
- 3–8 minutes: an in-depth review
- Most e-commerce platforms ask for vertical 1080×1920 or square 1080×1080
- We suggest exporting both horizontal and vertical from the same footage, to cover different placements
Please prepare these materials
The rules for materials are simple. Just follow whichever one of the options below matches what you have:
1. You already have footage
- Upload the original files to Google Drive, then share the folder link with us
- Please put the files in order first — name them in the order you want them to appear (01, 02, 03…). This step saves a great deal of back-and-forth and makes the quote more accurate
- Please send the original files rather than sending them through a messaging app, which compresses them and costs you quality
2. You do not have footage yet
A simple script is enough. You only need to write down three things:
- From which second to which second
- What is on screen
- What text appears
For example:
0–5 sec | Opening shot (for example an aerial of the setting, the entrance, the product itself) | Text: the brand or topic name
5–12 sec | Main content, camera pushing in slowly | Text: the one line you most want people to remember
12–20 sec | Closing shot | Text: contact details or a call to action
It does not need to be beautifully written, just clear. We will use that script to assess how feasible it is and what the scope of work would be.
3. Other things we can look at (not required)
Below are the supporting materials people often have for this kind of video. They are only a reference, not a requirement. Providing your material in either of the two ways above is enough — having these lets us assess things faster, and not having them makes no difference.
- When filming, try to cover the unboxing, the exterior, close-ups of the details and actual use
- A product specification sheet: dimensions, materials, weight, price and anything else that needs to go on a title card
- The three selling points you want to emphasise, in order of importance
- Brand logo, colours and typeface
- Anything that must be avoided or cannot be disclosed
For anything else, just ask on our official LINE.
How we might approach it
Every project has a different set of materials and a different brief. What is listed below are the approaches commonly used for this kind of video; which of them we actually use, and how far we take them, depends on your material and what you need.
- Straight into it: the most recognisable shot goes first, with no long build-up
- Specification cards: dimensions, materials and the like are shown as title cards, which are easier to take in than narration
- Close-ups strengthened: texture details are enlarged moderately and the shot stabilised, so the material is actually visible
- Pace tightened: opening the packaging and working the controls are sped up, keeping the key moments
- Multiple exports: one edit, exported horizontal, vertical and short, covering different platforms
We do not simply apply a fixed package. We need to see the full picture of the material and the brief first, and only once we have confirmed what can realistically be done do we provide a quotation and a production schedule. That way the price and the delivery date rest on something solid, and you will not get halfway through and find that extras are needed.
A video can present a product's strengths clearly, but we will not produce content that exaggerates or misstates the facts — including invented user testimonials or unverifiable claims about results. That does nothing for a brand's long-term trust, and it carries regulatory risk.
Process
How we work together
Every project is bespoke, so the process starts with “taking a look first”, not with a price.
Send the material or a script
If you have footage, upload it to Google Drive and put it in order; if you do not, send a simple three-point script (from which second to which second / what is on screen / what text appears).
Assessment and quotation
Once we have seen the full picture of the material and the brief, we confirm what can be done and provide a quotation and production schedule.
Production and delivery
We deliver a first cut on the agreed schedule, and export the finished film once the revisions are confirmed. Working days are counted from confirmation of payment.
FAQ
Frequently asked questions
We have no professional camera equipment — is a phone good enough?
Yes. Phone image quality in recent years is enough for most product videos; what matters is the light and keeping the shot steady. We suggest filming somewhere bright and evenly lit, and using a simple stand to hold the phone still.
Can you help write the script?
We can look at it. If you supply the product information and the points you want emphasised, we can help plan the structure of the video and the order of the shots. This is a separate item of work and is quoted separately.
Is there a discount for doing several products at once?
Batch work carries lower communication and set-up costs, and in practice that is reflected in the overall quote. Please tell us the total number of videos when you enquire.
Can you add shots of a model using the product?
If you already have that footage, we can use it directly. If it needs to be filmed separately, raise it when you enquire and we will look at what is workable.
How long does it take?
A single product video takes about 5–7 working days; batch projects are estimated separately according to the number of videos.
Thinking about a product & unboxing?
Email us and we will reply with what else we need to know, then move on to assessment and a quote. LINE works too.